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SBC Tanzania Limited was incorporated on April 5th, 2001 with the mission to “revive the Pepsi Cola business in Tanzania and to transform Pepsi brands into sizeable and serious contenders for volume and share of mind in the Tanzanian market.” Our Vision calls for us to build one of the best run companies in Tanzania.
The name SBC traces its roots to our Nigerian sister bottling operation, Seven-Up Bottling Company PLC. Our sister company has been operating in Nigeria since the country's Independence on the 1st October 1960. This organization now employs over 5000 employees. The main driving force behind SBC is the El-Khalil family, who are no strangers to the African continent. They came into Tanzania with almost 100 years of experience in Africa, of which 40 was in the soft drinks business in Nigeria.
Our Tanzanian operations commenced on the 8th April 2001. Since then each passing day has been a testimony of our resolve to grow the market. The results of which is self evident in the exponential growth that we have achieved year on year, which has consistently surpassed the Industry growth during this period.
Our manufacturing capacities have been constantly upgraded to keep abreast of market demands, whilst maintaining the high standards of operation demanded by our parent company. While expanding the manufacturing facilities, we keep a hawk's eye on our quality processes guided by the stringent standards of Pepsico International. Our plants are exhibited among the best in Africa in terms of quality parameters. More